Choosing the right database is a critical choice when building any software application. All databases have different strengths and weaknesses when it comes to performance, so deciding which database has the most benefits and the most minor downsides for your specific use case and data model is an important decision. Below you will find an overview of the key concepts, architecture, features, use cases, and pricing models of Google BigQuery and M3 so you can quickly see how they compare against each other.

The primary purpose of this article is to compare how Google BigQuery and M3 perform for workloads involving time series data, not for all possible use cases. Time series data typically presents a unique challenge in terms of database performance. This is due to the high volume of data being written and the query patterns to access that data. This article doesn’t intend to make the case for which database is better; it simply provides an overview of each database so you can make an informed decision.

Google BigQuery vs M3 Breakdown


 
Database Model

Data warehouse

Time series database

Architecture

BigQuery is a fully managed, serverless data warehouse provided by Google Cloud Platform. It is designed for high-performance analytics and utilizes Google’s infrastructure for data processing. BigQuery uses a columnar storage format for fast querying and supports standard SQL. Data is automatically sharded and replicated across multiple availability zones within a Google Cloud region

The M3 stack can be deployed on-premises or in the cloud, using containerization technologies like Kubernetes or as a managed service on platforms like AWS or GCP

License

Closed source

Apache 2.0

Use Cases

Business analytics, large-scale data processing, data integration

Monitoring, observability, IoT, Real-time analytics, large-scale metrics processing

Scalability

Serverless, petabyte-scale data warehouse that can handle massive amounts of data with no upfront capacity planning required

Horizontally scalable, designed for high availability and large-scale deployments

Google BigQuery Overview

Google BigQuery is a fully-managed, serverless data warehouse and analytics platform developed by Google Cloud. Launched in 2011, BigQuery is designed to handle large-scale data processing and querying, enabling users to analyze massive datasets in real-time. With a focus on performance, scalability, and ease of use, BigQuery is suitable for a wide range of data analytics use cases, including business intelligence, log analysis, and machine learning.

M3 Overview

M3 is a distributed time series database written entirely in Go. It is designed to collect a high volume of monitoring time series data, distribute storage in a horizontally scalable manner, and efficiently leverage hardware resources. M3 was initially developed by Uber as a scalable remote storage backend for Prometheus and Graphite and later open-sourced for broader use.


Google BigQuery for Time Series Data

BigQuery can be used for storing and analyzing time series data, although it is more focused on traditional data warehouse use cases. BigQuery may struggle for use cases where low latency response times are required

M3 for Time Series Data

M3 is specifically designed for time-series data. It is a distributed and scalable time-series database optimized for handling large volumes of high-resolution data points, making it an ideal solution for storing, querying, and analyzing time-series data.

M3’s architecture focuses on providing fast and efficient querying capabilities, as well as high ingestion rates, which are essential for working with time-series data. Its horizontal scalability and high availability ensure that it can handle the demands of large-scale deployments and maintain performance as data volumes grow.


Google BigQuery Key Concepts

Some important concepts related to Google BigQuery include:

  • Projects: A project in BigQuery represents a top-level container for resources such as datasets, tables, and views.
  • Datasets: A dataset is a container for tables, views, and other data resources in BigQuery.
  • Tables: Tables are the primary data storage structure in BigQuery and consist of rows and columns.
  • Schema: A schema defines the structure of a table, including column names, data types, and constraints.

M3 Key Concepts

  • Time Series Compression: M3 has the ability to compress time series data, resulting in significant memory and disk savings. It uses two compression algorithms, M3TSZ and protobuf encoding, to achieve efficient data compression.
  • Sharding: M3 uses virtual shards that are assigned to physical nodes. Timeseries keys are hashed to a fixed set of virtual shards, making horizontal scaling and node management seamless.
  • Consistency Levels: M3 provides variable consistency levels for read and write operations, as well as cluster connection operations. Write consistency levels include One (success of a single node), Majority (success of the majority of nodes), and All (success of all nodes). Read consistency level is One, which corresponds to reading from a single nod


Google BigQuery Architecture

Google BigQuery’s architecture is built on top of Google’s distributed infrastructure and is designed for high performance and scalability. At its core, BigQuery uses a columnar storage format called Capacitor, which enables efficient data compression and fast query performance. Data is automatically partitioned and distributed across multiple storage nodes, providing high availability and fault tolerance. BigQuery’s serverless architecture automatically allocates resources for queries and data storage, eliminating the need for users to manage infrastructure or capacity planning.

M3 Architecture

M3 is designed to be horizontally scalable and handle high data throughput. It uses fileset files as the primary unit of long-term storage, storing compressed streams of time series values. These files are flushed to disk after a block time window becomes unreachable. M3 has a commit log, equivalent to the commit log or write-ahead-log in other databases, which ensures data integrity. Client Peer streaming is responsible for fetching blocks from peers for bootstrapping purposes. M3 also implements caching policies to optimize efficient reads by determining which flushed blocks are kept in memory.

Free Time-Series Database Guide

Get a comprehensive review of alternatives and critical requirements for selecting yours.

Google BigQuery Features

Columnar Storage

BigQuery’s columnar storage format, Capacitor, enables efficient data compression and fast query performance, making it suitable for large-scale data analytics.

Integration with Google Cloud

BigQuery integrates seamlessly with other Google Cloud services, such as Cloud Storage, Dataflow, and Pub/Sub, making it easy to ingest, process, and analyze data from various sources.

Machine Learning Integration

BigQuery ML enables users to create and deploy machine learning models directly within BigQuery, simplifying the process of building and deploying machine learning applications.

M3 Features

Commit Log

M3 uses a commit log to ensure data integrity, providing durability for write operations.

Peer Streaming

M3’s client peer streaming fetches data blocks from peers for bootstrapping purposes, optimizing data retrieval and distribution.

Caching Mechanisms

M3 implements various caching policies to efficiently manage memory usage, keeping frequently accessed data blocks in memory for faster reads.


Google BigQuery Use Cases

Business Intelligence and Reporting

BigQuery is widely used for business intelligence and reporting, enabling users to analyze large volumes of data and generate insights to inform decision-making. Its fast query performance and seamless integration with popular BI tools, such as Google Data Studio and Tableau, make it an ideal solution for this use case.

Machine Learning and Predictive Analytics

BigQuery ML enables users to create and deploy machine learning models directly within BigQuery, simplifying the process of building and deploying machine learning applications. BigQuery’s fast query performance and support for large-scale data processing make it suitable for predictive analytics use cases.

Data Warehousing and ETL

BigQuery’s distributed architecture and columnar storage format make it an excellent choice for data warehousing and ETL (Extract, Transform, Load) workflows. Its seamless integration with other Google Cloud services, such as Cloud Storage and Dataflow, simplifies the process of ingesting and processing data from various sources.

M3 Use Cases

Monitoring and Observability

M3 is particularly suitable for large-scale monitoring and observability tasks, as it can store and manage massive volumes of time-series data generated by infrastructure, applications, and microservices. Organizations can use M3 to analyze, visualize, and detect anomalies in the metrics collected from various sources, enabling them to identify potential issues and optimize their systems.

IoT and Sensor Data

M3 can be used to store and process the vast amounts of time-series data generated by IoT devices and sensors. By handling data from millions of devices and sensors, M3 can provide organizations with valuable insights into the performance, usage patterns, and potential issues of their connected devices. This information can be used for optimization, predictive maintenance, and improving the overall efficiency of IoT systems.

Financial Data Analysis

Financial organizations can use M3 to store and analyze time-series data related to stocks, bonds, commodities, and other financial instruments. By providing fast and efficient querying capabilities, M3 can help analysts and traders make more informed decisions based on historical trends, current market conditions, and potential future developments.


Google BigQuery Pricing Model

Google BigQuery pricing is based on a pay-as-you-go model, with costs determined by data storage, query, and streaming. There are two main components to BigQuery pricing:

  • Storage Pricing: Storage costs are based on the amount of data stored in BigQuery. Users are billed for both active and long-term storage, with long-term storage offered at a discounted rate for infrequently accessed data.
  • Query Pricing: Query costs are based on the amount of data processed during a query. Users can choose between on-demand pricing, where they pay for the data processed per query, or flat-rate pricing, which provides a fixed monthly cost for a certain amount of query capacity.

M3 Pricing Model

M3 is an open source database and can be used freely, although you will have to account for the cost of managing your infrastructure and the hardware used to run M3. Chronosphere is the co-maintainer of M3 along with Uber and also offers a hosted observability that uses M3 as the backend storage layer.

Get started with InfluxDB for free

InfluxDB Cloud is the fastest way to start storing and analyzing your time series data.