Choosing the right database is a critical choice when building any software application. All databases have different strengths and weaknesses when it comes to performance, so deciding which database has the most benefits and the most minor downsides for your specific use case and data model is an important decision. Below you will find an overview of the key concepts, architecture, features, use cases, and pricing models of Google BigQuery and Snowflake so you can quickly see how they compare against each other.

The primary purpose of this article is to compare how Google BigQuery and Snowflake perform for workloads involving time series data, not for all possible use cases. Time series data typically presents a unique challenge in terms of database performance. This is due to the high volume of data being written and the query patterns to access that data. This article doesn’t intend to make the case for which database is better; it simply provides an overview of each database so you can make an informed decision.

Google BigQuery vs Snowflake Breakdown


 
Database Model

Data warehouse

Cloud data warehouse

Architecture

BigQuery is a fully managed, serverless data warehouse provided by Google Cloud Platform. It is designed for high-performance analytics and utilizes Google’s infrastructure for data processing. BigQuery uses a columnar storage format for fast querying and supports standard SQL. Data is automatically sharded and replicated across multiple availability zones within a Google Cloud region

Snowflake can be deployed across multiple cloud providers, including AWS, Azure, and Google Cloud

License

Closed source

Closed source

Use Cases

Business analytics, large-scale data processing, data integration

Big data analytics, Data warehousing, Data engineering, Data sharing, Machine learning

Scalability

Serverless, petabyte-scale data warehouse that can handle massive amounts of data with no upfront capacity planning required

Highly scalable with multi-cluster shared data architecture, automatic scaling, and performance isolation

Google BigQuery Overview

Google BigQuery is a fully-managed, serverless data warehouse and analytics platform developed by Google Cloud. Launched in 2011, BigQuery is designed to handle large-scale data processing and querying, enabling users to analyze massive datasets in real-time. With a focus on performance, scalability, and ease of use, BigQuery is suitable for a wide range of data analytics use cases, including business intelligence, log analysis, and machine learning.

Snowflake Overview

Snowflake is a cloud-based data warehousing platform that was founded in 2012 and officially launched in 2014. It is designed to enable organizations to efficiently store, process, and analyze large volumes of structured and semi-structured data. Snowflake’s unique architecture separates storage, compute, and cloud services, allowing users to independently scale and optimize each component.


Google BigQuery for Time Series Data

BigQuery can be used for storing and analyzing time series data, although it is more focused on traditional data warehouse use cases. BigQuery may struggle for use cases where low latency response times are required

Snowflake for Time Series Data

While Snowflake is not specifically designed for time series data, it can still effectively store, process, and analyze such data due to its scalable and flexible architecture. Snowflake’s columnar storage format, combined with its powerful query engine and support for SQL, makes it a suitable option for time series data analysis.


Google BigQuery Key Concepts

Some important concepts related to Google BigQuery include:

  • Projects: A project in BigQuery represents a top-level container for resources such as datasets, tables, and views.
  • Datasets: A dataset is a container for tables, views, and other data resources in BigQuery.
  • Tables: Tables are the primary data storage structure in BigQuery and consist of rows and columns.
  • Schema: A schema defines the structure of a table, including column names, data types, and constraints.

Snowflake Key Concepts

  • Virtual Warehouse: A compute resource in Snowflake that processes queries and performs data loading and unloading. Virtual Warehouses can be independently scaled up or down based on demand.
  • Micro-Partition: A storage unit in Snowflake that contains a subset of the data in a table. Micro-partitions are automatically optimized for efficient querying.
  • Time Travel: A feature in Snowflake that allows users to query historical data at specific points in time or within a specific time range.
  • Data Sharing: The ability to securely share data between Snowflake accounts, without the need to copy or transfer the data.


Google BigQuery Architecture

Google BigQuery’s architecture is built on top of Google’s distributed infrastructure and is designed for high performance and scalability. At its core, BigQuery uses a columnar storage format called Capacitor, which enables efficient data compression and fast query performance. Data is automatically partitioned and distributed across multiple storage nodes, providing high availability and fault tolerance. BigQuery’s serverless architecture automatically allocates resources for queries and data storage, eliminating the need for users to manage infrastructure or capacity planning.

Snowflake Architecture

Snowflake’s architecture separates storage, compute, and cloud services, allowing users to scale and optimize each component independently. The platform uses a columnar storage format and supports ANSI SQL for querying and data manipulation. Snowflake is built on top of AWS, Azure, and GCP, providing a fully managed, elastic, and secure data warehouse solution. Key components of the Snowflake architecture include databases, tables, virtual warehouses, and micro-partitions.

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Google BigQuery Features

Columnar Storage

BigQuery’s columnar storage format, Capacitor, enables efficient data compression and fast query performance, making it suitable for large-scale data analytics.

Integration with Google Cloud

BigQuery integrates seamlessly with other Google Cloud services, such as Cloud Storage, Dataflow, and Pub/Sub, making it easy to ingest, process, and analyze data from various sources.

Machine Learning Integration

BigQuery ML enables users to create and deploy machine learning models directly within BigQuery, simplifying the process of building and deploying machine learning applications.

Snowflake Features

Elasticity

Snowflake’s architecture allows for independent scaling of storage and compute resources, enabling users to quickly adjust to changing workloads and demands.

Fully Managed

Snowflake is a fully managed service, eliminating the need for users to manage infrastructure, software updates, or backups.

Security

Snowflake provides comprehensive security features, including encryption at rest and in transit, multi-factor authentication, and fine-grained access control.

Data Sharing

Snowflake enables secure data sharing between accounts without the need to copy or transfer data.


Google BigQuery Use Cases

Business Intelligence and Reporting

BigQuery is widely used for business intelligence and reporting, enabling users to analyze large volumes of data and generate insights to inform decision-making. Its fast query performance and seamless integration with popular BI tools, such as Google Data Studio and Tableau, make it an ideal solution for this use case.

Machine Learning and Predictive Analytics

BigQuery ML enables users to create and deploy machine learning models directly within BigQuery, simplifying the process of building and deploying machine learning applications. BigQuery’s fast query performance and support for large-scale data processing make it suitable for predictive analytics use cases.

Data Warehousing and ETL

BigQuery’s distributed architecture and columnar storage format make it an excellent choice for data warehousing and ETL (Extract, Transform, Load) workflows. Its seamless integration with other Google Cloud services, such as Cloud Storage and Dataflow, simplifies the process of ingesting and processing data from various sources.

Snowflake Use Cases

Data Warehousing

Snowflake provides a scalable, secure, and fully managed data warehousing solution, making it suitable for organizations that need to store, process, and analyze large volumes of structured and semi-structured data.

Data Lake

Snowflake can serve as a data lake for ingesting and storing large volumes of raw, unprocessed data, which can be later transformed and analyzed as needed.

Data Integration and ETL

Snowflake’s support for SQL and various data loading and unloading options makes it a good choice for data integration and ETL


Google BigQuery Pricing Model

Google BigQuery pricing is based on a pay-as-you-go model, with costs determined by data storage, query, and streaming. There are two main components to BigQuery pricing:

  • Storage Pricing: Storage costs are based on the amount of data stored in BigQuery. Users are billed for both active and long-term storage, with long-term storage offered at a discounted rate for infrequently accessed data.
  • Query Pricing: Query costs are based on the amount of data processed during a query. Users can choose between on-demand pricing, where they pay for the data processed per query, or flat-rate pricing, which provides a fixed monthly cost for a certain amount of query capacity.

Snowflake Pricing Model

Snowflake offers a pay-as-you-go pricing model, with separate charges for storage and compute resources. Storage is billed on a per-terabyte, per-month basis, while compute resources are billed based on usage, measured in Snowflake Credits. Snowflake offers various editions, including Standard, Enterprise, Business Critical, and Virtual Private Snowflake, each with different features and pricing options. Users can also opt for on-demand or pre-purchased, discounted Snowflake Credits.

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