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Arwa Kaddoura

Arwa has nearly two decades of experience in cloud go-to-market strategies and scaling startups and large enterprises with triple-digit growth. At InfluxData, she oversees all global sales activities, including sales enablement, customer success, and technical support and services. Prior to InfluxData, Arwa was VP of Worldwide Sales & Go-to-Market at HPE Greenlake Cloud Services, and before that led Azure Cloud App Dev Go-to-Market at Microsoft.

Flipping the Sales Script: How to break biases and diversify sales teams

By Arwa Kaddoura / Aug 04, 2022 / InfluxData, General

This article was originally published in TechCrunch and is reposted here with permission. Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates – especially women and minorities – from pursuing careers in...

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