Title: Marketing In The Age Of Instrumentation
Author: Mark Herring
Abstract: Written by InfluxData CMO Mark Herring and published by Forbes on 4/2/2018, this article introduces the ways in which marketing—and the measurement of marketing impact—have evolved in the age of instrumentation. Herring notes how far marketing has come from the days of “Mad Men” when it was primarily an art form. He outlines the three major roles today’s CMOs have to fulfill: chief information or integration officer, chief analytics officer, and chief strategy officer. Click the button to read the full article.